The Reality of Per-Message Markups
Most Salesforce connectors act as resellers, adding a 2x-3x markup on every WhatsApp or SMS sent. For high-volume teams, this can amount to tens of thousands in unnecessary spend.
By switching to a Bring Your Own Key (BYOK) architecture, you pay wholesale rates directly to the provider, effectively decoupling software value from utility costs.
The Critical Takeaway
“Profitability in 2026 is built on transparency. Don't let your messaging vendor eat your margins.”
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