ConnectVogue vs 360SMS vs Valuetext vs Mogli SMS
Full comparison 2025: Salesforce WhatsApp and SMS integration—BYOK, pricing, and Agentic AI.
When evaluating Salesforce WhatsApp integration, the main alternatives include 360SMS, Valuetext, Mogli SMS, and ConnectVogue. This comparison focuses on BYOK support, per-message costs, native Salesforce architecture, and Agentic AI capabilities so you can choose the best fit.
| Feature | ConnectVogue | 360SMS / Valuetext / Mogli SMS |
|---|---|---|
| BYOK (Bring Your Own Key) | Yes | 360SMS/Valuetext/Mogli SMS: typically vendor-held keys or hybrid |
| Per-message markup | Zero markup; you pay Twilio/Meta direct | Often 2x–3x markup on carrier costs |
| Native Salesforce app | Yes | 360SMS: Yes; Valuetext: Yes; Mogli SMS: varies |
| Agentic AI (summaries, CRM updates) | Yes | 360SMS: AI features; Valuetext: automation, not full agentic layer |
| Data retention | Zero; keys and data in your org | Varies by vendor |
| Pricing model | Flat per-user SaaS + your carrier costs | Per-user + per-message or bundled markups |
Summary
ConnectVogue is the only solution in this set built around full BYOK: you bring your own Twilio or Meta keys, pay wholesale rates with zero per-message markup, and get Agentic AI (summaries, CRM updates) inside a native Salesforce app. 360SMS and Valuetext offer native Salesforce WhatsApp/SMS with strong automation; Mogli SMS provides API-based options. For teams that want to eliminate markup and keep keys in their org, ConnectVogue is the BYOK-focused choice.